Local search and AI visibility, explained.
Plain-English answers to the questions local business owners ask us most about the Google Map Pack, AI search, and getting found.
All answers
What is answer engine optimization (AEO)?
AEO explained for local businesses: what answer engine optimization is, how AI assistants pick who to name, and the four things that get you cited.
Read · 6 minMap PackWhat is the Google Map Pack?
The Google Map Pack is the set of three local businesses shown with a map on local searches. Here’s how Google chooses them and how to earn a spot.
Read · 5 minMap PackHow long does it take to rank in the Map Pack?
Map Pack timelines depend on competition, your profile’s starting point, and consistency. What affects how fast you rank and what to expect each month.
Read · 5 minMap PackWhy isn’t my business in the Map Pack?
Common reasons a business doesn’t appear in Google’s local 3-pack, from categories and citations to distance and engagement, and what to do about each.
Read · 6 minAI SearchHow do I get my business cited by ChatGPT?
How to get your local business mentioned in ChatGPT, Perplexity, Gemini, and Google AI Overviews: clear answers, schema, consistent facts, and mentions.
Read · 6 minStrategyWhat’s the difference between local SEO and national SEO?
Local SEO wins nearby customers through the Map Pack and Google Business Profile; national SEO chases broad rankings. How they differ and which fits you.
Read · 5 minReading is free. So is a review.
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